When we hit the end of the year fast, it's an excellent time to see where we go and whether we're likely to see further marketing patterns in 2021. I have already discussed how we can expect marketing to grow at a strategic level and will look at some of the particular trends in this article in greater detail.

It's important to keep an eye on where you are headed for the long term in order to make a reasonable strategy for the short term. With 100 % certainty nobody can tell what the future of marketing would look like, but manufacturing experts can provide valuable insights and forecasts into some of the opportunities available in the years ahead.

Technology is still evolving at a fast rate, but some trends are based on technology, of course. But the increased digitalisation and automation of brand-consumer interactions and a drive to make marketing more humane again. It is also a challenge. Technologies like IT and data-driven marketing continue to develop, but people, not technology, are the main focus.

There is no certainty, of course, that these assumptions will be applied. It is critical for us, as marketers, to take stock of statistics, analysis and data patterns to recognise opportunities. But make sure that the marketing plan has plenty of room to adapt and adjust.

No one could have estimated, for instance, how marketing will change in 2020. Many who carefully plan their marketing campaigns on the basis of what they learned at the beginning of the year had to scrap up their plans and start from scratch.

However, some stuff is sure. Marketing and businesses are more diversified, inclusive and related to specific consumer requirements. It's no longer about exposing ourselves to obsolete notions that don't suit the world in which we live.

> Customer Experience:

It's the customer's year next year. We see a major change in convictions on what marketing is actually. It's not about trying to persuade people to buy or work for your business any more. Instead, the focus has been on delivering great consumer experiences that prevent customers from returning. In a certain way, marketing almost takes care of itself if you want to create a positive company culture and deliver great services.

> Concentrate on customer satisfaction:

A significant portion of the customer experience means that CX tends to concentrate on the preservation of the current customers instead of only gaining new customers.

> Personalization:

If a client has two items that are relatively similar in front of him and she has to decide which one to purchase, my money comes from the brand which won her heart. One way to engage the hearts and the minds of your consumers is to personalise ads to suit your needs.