What are Search Ads on Google?
Google Ads are advertisements placed at the top of Google searches. The advertisements are shown to users who actively search for the keywords that you bid on. For example , if you sell cakes in Pune, when a user types in "cakes Pune," you can bid to have your ad show up.
Target according to geographical position
Target your ads to appear in unique geographic locations: countries, location radius, places of interest, locations of your company, and many more.
Relevant traffic
Clients get only traffic from users who are actively looking for such keywords, so you select the keywords for your ads.