What is Off-Page SEO?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media
OFF-PAGE SEO FACTORS:
- Backlinks
- Domain Authority
- Social Promotion
- Local SEO
- PPC (Google, Twitter, Facebook, LinkedIn)
Why You Need Off-Page SEO?
Without off-page SEO, you will struggle to rank for competitive search terms. Think about off-page SEO as building your site's authority, and without this, your site won't outrank those that already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority.
And when you stop to think about it, it makes sense. This example helps you to understand the importance of off-page SEO. It is all about increasing your site's authority, something that often goes alongside building a brand.
Links are by no means the only off-page signals that Google's algorithm uses to rank a website, despite being perhaps the most important.