What is Onpage Optimization?
Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.
Analysis and Monitoring as Prerequisites for Onpage Optimization
Effective onpage optimization requires a combination of several factors. Two key things to have in place if you intend to improve your performance in a structured way are analysis and regular monitoring.
There is little benefit in optimizing the structure or content of a website if the process isn’t geared towards achieving goals and isn’t built on a detailed assessment of the underlying issues.
In extreme cases, optimization measures that aren’t based on a solid, evidence-based plan can have the opposite effect to that desired – potentially harming the stability of keyword rankings or creating a drop in conversion rates.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website's search engine rankings and earn organic traffic.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Elements of Onpage Optimization:
- Technical optimization
- Content
- Internal links and structure
- Design