What is E-commerce SEO?
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. You can get traffic from paid search, but SEO costs much less.
Why SEO Is Important for Your eCommerce Site?
SEO is a critical necessity for e-commerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.
The best ecommerce SEO strategy includes:
- Keyword research to find the types of keywords customers are searching.
- Site architecture based on your keyword research.
- On-Page SEO through strategic keyword optimization in meta tags and content.
- Technical SEO to help ensure search engines can crawl your site efficiently.