What is global SEO?
Global or international SEO is one step further ahead than local SEO, in that it aims to increase visibility and bring a worldwide audience to a website through localised search engines.
It is sometimes hard to believe that any other global search engine could compete with Google.
With thousands of localised potential markets, many companies are actively investing or considering investing in global SEO to reach new audiences all over the planet.
For global companies wanting to achieve a global customer base, international SEO is the way forward. Ranking high in other search engines around the world is becoming more and more important
Benefits of International SEO:
- By going in for international search engine optimization, you are essentially improving your website visibility. This means your website will be seen by people in some other countries apart from your host country. Increased visibility means increased visibility of your products and services. If done well, international SEO can connect your website with your target audience globally.
- With an effective international SEO strategy, you can discover what parts of your content is working, and what isn't. You can know precisely what stops your potential customers from proceeding to the sales cart, or if they do reach that stage, what stops your customers from making the purchase. Implement a solid global SEO strategy to improve your site global time.
- Sites that load quickly are more likely to be ranked higher by search engines. You can also optimize your site for various browsers like Chrome, IE, Firefox, Safari, etc. This means you are reaching out to all kinds of users using different browsers. International SEO also helps you determine how successful are you in acquiring organic visitors.